Leisure and Tourism Research

Differentiating Perspective for Differentiated Leisure and Tourism Brands

Our leisure and tourism research clients include hotels and resorts, DMOs, sporting and leisure goods manufacturers, distributors and retailers. With our help, clients are reaching or surpassing their business objectives in these areas:

    • Targeting – prioritizing the most responsive segments and personae

    • Brand equity – identifying ownable, distinctive, compelling brand positions

    • Product innovation – creating products, services and experiences that boost demand

    • Speed to market – accelerating release cycles

    • Website conversioncreating navigation, content and calls to action that increase conversion

    • Social Media – driving engagement and sharing

    • Mobile appscreating tools that become indispensable to users

    • Customer service – streamlining self-service, chat, call center and CRM

    • Customer loyalty – increasing customer lifecycles, cross purchases and referrals

    • Pricing – impelling purchases through choice architecture and billing presentment

    • Retail staff management – improving employee selection, training, satisfaction, productivity

    • Supply chain management – driving end-user demand

Guest Satisfaction that Creates Behavioral Loyalty

Our Guest Satisfaction Suite is the most comprehensive view of the guest experience available. It identifies opportunities to increase trial, repeat purchase and referrals through highly orchestrated experiences before, during and after guests visit you. To learn more about the Guest Satisfaction Suite click here.

We Make it Easy

No research jargon, just a persistent focus on your business goals.

Want to acquire more customers or increase your customer loyalty? Great. Want to uncover hidden opportunities, validate new designs or measure results? We’ve got you covered.

We’ll collaborate with your ad agency, technologists and others on your team to help you reach your business objectives quickly and profitably.

We’re responsive, experts at what we do, and fun to work with! We look forward to discussing your desire for differentiating perspective. Here’s our contact info.

SUBSCRIBE ME to updates from VacationBehavior.com!